Laurel is a seasoned market access and policy professional with subject matter expertise in health policy, value-based care, reimbursement, health economics, and medical technology. She founded Access Strategies, LLC to help medical technology, digital health and telehealth innovators shape their value proposition and go-to-market strategies through the lens of critical financial stakeholder(s). Her goals are to identify and mitigate the risks to market adoption by assisting innovators in four key areas:
Shaping value propositions of the technology or solution through the lens of financial stakeholder(s).
Identifying and influencing payment pathways for medical technologies and digital health solutions.
Assessing and providing input into evidence development plans that are needed for routine optimal payment and market adoption.
Driving awareness of and shaping health policy related to payment in key markets.
Until March 2018, Laurel was the global lead for Health Economics and Market Access at Philips Healthcare. Prior to that, she held leadership roles in state and Federal government relations. Laurel has an extensive network and a strong track record in working with policy makers, payers, providers, industry associations and patient advocacy groups. She has served is an industry representative on the advisory committee of the Massachusetts Health Policy Commission, on the Board of Directors for the New England Council and co-chaired its healthcare committee, worked with external and internal investors in M&A and strategic partnerships, and served as judge for the 2018 Mass Challenge PULSE finale. She has been a speaker and written articles on subjects related to payment and policy for several organizations including the Institute of Medicine’s Board on Health Care Services, AdvaMed, Digital Therapeutics Alliance, Society of Cardiovascular CT (SCCT) and FasterCures. Currently, she serves as a coach to medical technology innovators through the Medical Technology Innovators Fund and the Massachusetts Next Generation Initiative (MassNextGen).
Laurel’s experience in working directly with providers and payers has provided her with a unique and valuable understanding of how these groups define value. She was appointed by the Governor as a Commissioner on the Massachusetts Group Insurance Commission (GIC) and served on the World Economic Forum's Value-Based Healthcare committee where she helped develop a pilot for value-based care for Heart Failure patients in Atlanta, Georgia. She is an appointed member on the American Medical Association’s Digital Medicine Payment Advisory Group (DMPAG), an advisory group chartered with creating a clear pathway for integration of digital medicine technologies into clinical practice. Laurel also serves as a member of the Board of Trustees for a safety net hospital in Massachusetts.